Ruvik (Reuven) Rosenthal, PhD - Writer, expert in modern Hebrew - Born in Tel Aviv, Israel 11.1945 - Lives in Tel-Aviv, married, 5 sons. Activities:
1997- Editor of  the cultural quarterly Panim, published by the Israeli teacher’s union
1997-2012 Head  of the Journalistic workshops in the Israeli Open University
1997-2002 op.ed. editor of the Israeli dailies  Ma’ariv and Hadashot.
Columnist on language, current affairs and society.
Writes since 1997 a column about language in Ma'ariv weekly magazine: “The Language Arena”, now continued in a website by the same name president of ials, Israeli Association for the Study of Language and Society
Member of professional committees in the Academy of the Hebrew Language
Member of the editorial board of  "New Jewish Time: Jewish Culture in a Secular Age: an Encyclopedic View". Editor of the chapter :Hebrew and the  Jewish Languages. 
Head of the committee for media terms in the Academy of Hebrew Language, member of the committee of general usage terms 
President of the Israeli Association for the Study of Language and Society.